David Beckham and Guy Ritchie For H&M Bodywear Spring 2013 Campaign


This is the sort of thing that will keep me in church every Sunday. Though shall not covet thy neighbor’s wife (or husband).

David Beckham and Guy Ritchie will combine superhero talents to promote the spring collection of Beckham’s Bodywear for H&M.

In the 90-second commercial,which also has a 30-second television counterpart, Beckham bears it all, well, almost all, as he partakes in his day-to-day activities. As he waves his sons goodbye, the oh-so unfortunate occurs (depending on who you’re talking to). His robe gets ripped from his body and dragged through town on the wheels of his children’s Range Rover chariot. Poor David is left in nothing but his undies.

What happens after his full screen wedgie pull is the stuff wet dreams are made of.

The campaign, conceptualized by Marc Athen, aired yesterday, but you can watch it, in its entirety, below:

Be Extraordinary- Alyssa Peacock

[Photos Courtesy of WWD]

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