Nike To Donate $50 Mil To “Get Kids Moving”


Nike, Inc has committed to investing $50M over the next 5 years to the “Get Kids Moving” commitment. The announcement, made in Chicago yesterday, is part of First Lady Michelle Obama’s “Let’s Move” Active Schools partnership, a public-private collaborative effort to fight adolescent obesity by engaging in fun, physical activities and a call to return exercise activity programs to American schools. The goal is to increase participation in at least 50,000 schools over the next five years.

With the handsome donation, Nike is now the largest private contributor to the initiative.

“Today’s announcement is part of Nike’s long-term commitment to help our nation’s youth lead more active and healthy lives.,” said Nike, Inc President and CEO Mark Parker. “All kids deserve a chance to realize their full potential and we believe creating active schools will help kids do better in school and most importantly in life.”

To celebrate, Nike brought together some of its best and brightest, like Serena Williams, Gabby Douglas, Colin Kaepernick, Allyson Felix, Paul Rodriguez and Sarah Reinertsen to celebrate with exercise and dancing with 6,000 Chicago schoolchildren.

Be Extraordinary- Alyssa Peacock

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