Amazon.com will be coming to a television screen near you.
The Internet mega-force to be reckoned with has shot a 30-sec ad campaign focused on eye-catching looks for Spring, a move intended to make consumers see it as means of fashionable editorial content. (see: Asos, Zara)
“Because we know our customers are everywhere, consuming media across the board — online, media, print, TV or even two or three at once — we want to be where they are,” says Cathy Beaudoin, president of Amazon Fashion to WWD.
In addition to television, Amazon will also be campaigning across print, online display and outdoor platforms.
Will this motivate you to take Amazon more seriously as a fashion hub versus its appeal as a Costco of the world wide web?
Be Extraordinary- Alyssa Peacock