New Video: Dove’s “You Are More Beautiful Than You Think” Campaign


Fact: Most people are their own worst critics. Every minute detail of self is examined under microscopic scrutiny, trying to correct the wrong versus examining all of the things that make us unique, special and right. Apparently, this is especially true when it comes to women. Do you see yourself the way others see you? Dove doesn’t think so, and dares to experiment to prove it.

Dove asked seven women to offer a detailed description of themselves to FBI-trained forensic artist Gil Zamora as he created blind sketches of the women who were hidden behind white curtains. The comments regarding their appearance were brutal at times, “My mom told me I had a big jaw,” “I’d say I have a pretty big forehead,”  “I kind of have a fat, rounder face.”

Prior to the sit down, the ladies were invited to mingle with complete strangers who were later brought in and asked to describe the women.

The results were practically day and night. The women’s sad versions of themselves paled in comparison to the happier versions that the strangers conveyed.

“I should be more grateful of my natural beauty,”

said one participant, while another questioned our negative perspective of self.

“We spend a lot of time as women analyzing and trying to fix the things that aren’t quite right and we should spend more time appreciating the things that we do like.”

According to Dove,

“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”

Ladies, as Dove’s slogan goes, “You are more beautiful than you think.”

Be Extraordinary- Alyssa Peacock

Photos Courtesy of Dove

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