First Look: Behind The Scenes Of “Beyonce As Mrs. Carter In H&M” Campaign


You can pretend all you’d like that Beyonce isn’t an impressive superstar, but you cannot deny the sheer beauty of her “Beyonce As Mrs. Carter In H&M” television ad campaign. Definitely music video ready, the commercial is really amazing.

“It’s incredibly unique to have Beyoncé for a campaign. It doesn’t get bigger than that. Of course we have to do something which excites her as well as us,”

says Donald Schneider, H&M creative director. It took a great deal of work and energy to get all of the t’s crossed and i’s dotted, with the hopes of creating an aesthetically breathtaking production.

“We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water – to create drama and make something just visually stunning.”

Fun Fact: Beyonce had to “learn the choreography in five minutes.” Could you tell?

Here’s the final product:

Be Extraordinary- Alyssa Peacock


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