Amanda Seyfried will star as the face of Givenchy’s “Very Irrésistible” fragrance.
Replacing Liv Tyler in the role, when asked to fulfill the position the actress boldly said,
on the partnering.
“It’s an honest collaboration,”
she tells WWD.
“I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
With her chic sense of style and sex appeal, Nicholas Munafo, U.S. president for LVMH Fragrance Brands, believes Amanda is the “perfect fit for Givenchy.”
But don’t expect Seyfried to produce her own scent, at least not anytime soon. Acting is the main focus, and she makes it clear that all of her energy is going into her career on screen.
“They’re hard work, and the more you do, they take away from your work as an actor. I’m doing these two campaigns because I care about them and the people involved. They’re great things to be attached to.”
Shot by Cédric Klapisch and Glen Luchford respectively, the TV and Print campaigns hit the fashion world this October. All styling done by Givenchy’s Creative Director, Riccardo Tisci.
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