Phillip Lim To Create Collection With Target

phillip-lim-target-collection

If one good thing came out of the recession, it’s the burgeoning number of high end designers coproducing with mass market retailers with Target as one of the reigning Kings of these unions.

Phillip Lim is the latest to join in matrimony with the Bullseye brand. “3.1 Phillip Lim for Target” will consist of over 100 products for Fall 2013 featuring men’s and women’s footwear, apparel and accessories.

“One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire — one that is cool and chic, but still very accessible,”

said Lim on choosing to blend his eye for fashion with the real world prices of Target.

And with prices between $20 and $300, I am sure these affordable luxuries will fly off of the shelves as fast another designer of a “P” name.

3.1 Phillip Lim for Target will be purchase ready Sept. 15. Keep your eyes right here for more.

Be Extraordinary- Alyssa Peacock

[WWD]

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