The woman that saved my life with her wedge sneakers is taking her God-given talents to Hennes & Mauritz. Isabel Marant is the latest designer to head a collection for H&M.
The designer whose wares feature a “no muss, no fuss” take on Parisian rock ‘n’ roll sexiness will partner with the mid tier retailer on a line of separates and accessories for women, children and men, Marant’s first enterprise into menswear and children’s looks. The pieces can be mixed and matched upon one’s own personal sense of style, another typicality of Isabel’s aesthetic.
“I am flattered… H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
The line will include 20 pieces for men with five accessories while the range for kids will vary with 30 items of clothing and 10 accessory choices.
Margareta van den Bosch, creative advisor for the Swedish brand sees Marant’s eye for detail as the nucleus for her much deserved success.
“We are very pleased to have Isabel Marant as a guest designer. Her manner to combine different elements of their collections, creating a laid-back, urban style, helps it to be very modern. She feels the ethnic motifs and has the rare ability to create clothes that people really want to wear. We are confident that H&M’s buyers enthusiastically welcomed this collection.”
In the clip below, Marant waxes about her designs and the French “look” we’ve grown to love.
“Paris inspires me. I’m a very representative French girl. I think my clothes speak better about me than anything.”
This is, by far, one of the best collaborations for H&M. Not saying the others weren’t magnificent, but Marant and H&M make a great deal of sense. Their styles run parallel.
The collection will be available in 250 stores worldwide November 14, 2013.
Be Extraordinary- Alyssa Peacock