New Video: Jay-Z’s “Magna Carta Holy Grail” Teaser For Samsung Commercial


“The album is about like this duality. How do you navigate your way through this whole thing—like success, through failures, through all this—and remain yourself?”

Whilst some of us were enraptured by the season premiere of HBO’s True Blood, others were watching history be made as the Roc Nation-Parkwood-G.O.O.D. Music takeover continued.

During Game Five of the NBA Finals between the San Antonio Spurs and the Miami Heat, rapper turned mega-entrepreneur, Jay-Z premiered a 3-minute long behind the scenes teaser and Samsung commercial of his upcoming album, Magna Carta Holy Grail.

The album, set for  release July 4, will be available for free to the first one million Samsung Galaxy customers on a special downloadable app. All others will be able to listen to Jay-Z’s 12th studio album three days later (July 7).

Fact: According to the Wall Street Journal, Samsung purchased one million of the rapper’s albums for $5 a piece. Basically, Jay-Z made a cool $5 million dollars before his album even went on sale. No word if the  Nielsen SoundScan will count these purchases as sales toward the album. “I’m not a businessman, I’m a business, man.”

This partnership will help Samsung compete with Apple Inc., which recently announced the launch of iTunes Radio,  an “online radio service bundled onto Apple devices that promises to offer listeners access to certain tracks before they’re available elsewhere.”

The commercial/teaser is truly remarkable because it is simple. No extravagant bs, just a raw view into the production of an expected wonderfully crafted album, especially considering high wattage supermen producers Rick Rubin, Pharrell Williams, Timbaland and Swizz Beatz.

I want to know who is handling the marketing aspect for Jay-Z and company, Beyonce and Kanye West. These artists are coming up with so many new and inventive ways to engage their fans and I am here for all of it. From Kanye and his international projections of his new music, to J. Cole’s live stream and Beyonce’s Pepsi/H&M musical inclinations, to this new Jay-Z venture!!! Bravo, you have our attention!!

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Be Extraordinary- Alyssa Peacock


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