For their Fall 2013 Ad Campaign, Madonna and daughter Lourdes Leon tap Roc Nation singer Rita Ora as the new face of their brand, “Material Girl.”
The made-for-Macy’s line places Lady Ora amidst London’s tourist hotspots like Piccadilly Circus, Big Ben, London Eye and Buckingham Palace.
What drew the mother-daughter duo to the up and coming singer?
“What really drew us to her is the confidence she oozes through her music and her unique sense of style,” the mother-daughter duo said jointly. “On stage or off, in photos or on the street, she’s a magnet! This is what the Material Girl brand is all about!”
Rita shares the ranks with previously models Gerogia May Jagger and Kelly Osbourne.
She looks divine!!!
Looks will be available in stores and on Macys.com
Be Extraordinary- Alyssa Peacock