Roc Nation in the building!!! Yessir!!! LOL
Jay-Z and Rihanna are, in typical fashion, making waves. Both have released two separate though equally fly commercials for Budweiser’s Made For Music campaign. Each delivers black and whites artistically chronicling their day to day lives.
Rihanna recently signed an 85-country campaign with the pale lager producer which will feature the Bajan bombshell in advertisements of every variety as they sponsor her Diamonds World Tour.
Music, according to Ricardo Marques, Bud’s global advertising director,
“allows us to bring Budweiser back as an icon of pop culture… It [Music] been a tremendous force in shaping pop culture around the world.”
Budweiser is also footing the bill for Jay-Z and Justin Timberlake’s “Legends Of The Summer” tour including the Made In America festival happening Labor Day weekend in The City Of Brotherly Love (Peacock Under Pressure will be in the mix, so if you see us, shout us a holla!!!).
“While the global effort was inspired by Made in America, it will have a separate identity. Rather than host music festivals across the globe, Bud will weave its brand into Jay-Z ‘s and Rihanna’s concerts through VIP experiences and other promotions. The brand will also partner with Facebook to create custom content, while putting on its YouTube channel behind-the-scenes footage of the TV campaign, which is called “Dreams Are Made.”
says Marques of the inspiration and progression of the collaborative efforts.
Watch the television and YouTube spots below.
Rihanna is a busy gal, isn’t she? Hot off of the heels of her second collaboration with River Island, here’s the Behind The Scenes footage of Rihanna For River Island Autumn 2013 collection. Layers, bubble coats, army fatigue, you know, the usual Rihanna aesthetic chock full of sex appeal. Items hit stores and the web September 12.
Be Extraordinary- Alyssa Peacock