Goldieblox is a toy brand created with little girl inventors in mind.

Spread The Word: Goldieblox Creates Engineer Toys For Girls

Goldieblox is a toy brand created with little girl inventors in mind.


When I was a girl, I was a bit of a tomboy. Okay, a lot of a tomboy.I had scraped knees and elbows practically until adulthood. I played in the dirt with the worms and the bugs and built moats in my grandmother’s back yard.  I had building blocks of all colors and sizes, paint easels and Legos with firefighters and police officers. And though I had Barbies which I loved, the former love frequently trumped the latter. And I was ever very keen on baby dolls. Too much responsibility. Who cared that I was a girl? I was having fun.

It wasn’t until I got older that the dichotomy between male and female set in, and those things I once loved was intended for the use of my boy counterparts and not for me.

Little girls are princesses and ballerinas.

Aka, little girls are dainty. Problem is, dainty never worked for me. I was the tallest kid (of both sexes) forever, I was loud, I was smart, I was awkward, I was myself. Dainty was never in my favor. And though I was a dancer and loved every minute as much as I do now, poised and polish never quite worked for me either.

I say all of this to introduce this brilliant toy brand, Goldieblox. Created in 2012 by Debbie Sterling, a female engineer from Stanford University, the toys are designed as a means of offering little girls an alternative to those typical standards associated with their gender. The face of the brand, Goldie, Meet Goldie, is “a girl inventor who loves to build.”

Goldieblox prides itself on “disrupting the pink aisle” as they offer alternatives to little girls who would rather build than birth (not saying there’s anything wrong with baby dolls, but other options are definitely needed). The company has finally gotten enough leverage to land themselves TOYS-R-US!!!

Visit the website for some of the current toy offerings plus check out the minute & a half commercial below. Help spread the word. The little girl in me thanks you.

Be Extraordinary- Alyssa Peacock

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