First Look: Cynthia Rowley Beauty For Birchbox

Cynthia Rowley for Birchbox collection

Twerk and twerk and werk and werk!!!

Images of Cynthia Rowley’s makeup offerings for her joint effort with Birchbox began to aggregate yesterday, and they are as vibrant and fun as you would expect. 

The three piece capsule collection includes a six hued eye shadow palette ($24) with vivacious colors named Sugarplum, Mink, Clove, Champagne and Patina, all worthy of the holiday celebrations upon the horizon. Additionally, sink your proverbial teeth into the accompanying 12-hour long lasting liquid eyeliner ($18) and a gilded canvas tote ($15) also following the floral theme.

The line is exclusively available online.

“We’re launching only online, creating a dialogue with our consumer, so we’re able to react and gather data and really use social media to have immediate feedback. Rather than just throwing more product in the world, it’s about influencing design in a new way,” Rowley tells WWD.

Cynthia Rowley for Birchbox collection Cynthia Rowley for Birchbox collection

Be Extraordinary- Alyssa Peacock

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