As if to say we needed another reason to love Riccardo Tisci, he has given us yet another reason. For his Spring 2014 campaign, he has tapped the ever present, ever vivacious, ever life restoring innovative songstress that is Erykah Badu as the face of Givenchy.
The collection is a fusion of African and Japanese elements that come together to create something very ethereal. Admittedly, Tisci had Badu in mind for the campaign as he manifesting his creations.
“Erykah, she’s an icon—come on!” He tells Style.com. “She’s one of the most stylish women I’ve met in my life…She’s got such a good sense of proportion, of colors.”
In the first promo shot, Erykah adorns a tribal print cold shoulder sweater as she holds a queenly stance that forces you to take notice. Suppose that’s what Riccardo had in mind all along: effortless power and peace.
“What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”
Riccardo has been one of the very few designers to incorporate a steady stream of brown faces in his runway and editorial presentations.For the Italian born creative director, fashion should be about love, passion and inclusion.
“It’s 2013. Everybody’s being so cool about Instagram, about Facebook, any media—everybody’s being so open. At the end of the day, why are not so many black girls or Latin girls in shows? When you have an American president who is black! When I see this happening, it’s quite sad, I think. People can be so avant-garde, so advanced, but actually not, because people are still making differences between skin color.”
Be Extraordinary- Alyssa Peacock