Rihanna Named New Face Of Balmain Spring 2014 Ad Campaign

Rihanna face of Balmain Spring 2014

What a way to end the year. Loads of beautiful brown faces making waves and paving new paths.

After Beyonce’s monumental album drop Friday, and Erykah Badu giving Facetime for Givenchy, Princess Riri of the Fenty clan has been named the newest face of French couture brand Balmain, and Alyssa is here.for.it.

I swear Rihanna knows how to work the camera like the rent is due. Good Lord.

The promotions were shot by Inez van Lamsweerde and Vinoodh Matadin under the creative vision of Atelier Franck Duran and styled by one Mr. Mel Ottenberg.

Rihanna face of Balmain Spring 2014

I suppose we should’ve known this was coming considering how chummy Rihanna has become with Balmain’s creative director Olivier Rousteing over the last few months.

Rihanna face of Balmain Spring 2014 Rihanna face of Balmain Spring 2014

Rousteing has been overcome with adulation for the singing superstar for some time now:

“When the woman that inspires you wears your creations, your vision feels complete.”

He even took to Instagram to continue his praise of the lady in couture:

“THE ONLY GIRL IN THE WORLD #dreamsdocometrue @badgalriri@balmainparis #thankU #loveU #INspiration #Icon #beauty#FOREVER #Springsummer2014 #balmainiac . Front of the caméra you make me feel like you were the only girl in the world , you are more than an icon , you are my inspiration and an inpiration for an entiere generation . #loveU and #thankUFollow

Rihanna face of Balmain Spring 2014

Werk girl, werk!!!!!

But what do you think?

Be Extraordinary- Alyssa Peacock

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